CLAY CHRISTENSEN: Our Obsession With Efficiency Is Killing Innovation – Business Insider
Harvard Business School professor Clayton Christensen is the man who came up with the term disruption as we currently use it, and is one of the foremost experts on how companies innovate.
In a Q&A with Alan Hall at Forbes, Christensen argues that there are three types of innovating. Empowering innovations, which transform expensive products into affordable ones, sustaining innovations, which replace older models with new ones, and efficiency innovations, which reduce or simplify the delivery of something.
The first two can create jobs, in the case of empowering innovations, millions of them. Efficiency innovations actually destroy jobs. Unfortunately, it’s that last type of innovation that’s the focus of our current economy.