Home > Uncategorized > DEAR APPLE: Congratulations-—But Can We Now Agree That Your Patent Lawsuits Are Totally Lame? – Business Insider

DEAR APPLE: Congratulations-—But Can We Now Agree That Your Patent Lawsuits Are Totally Lame? – Business Insider

Well, let’s see…

The ability to enlarge documents by tapping the screen (Tapping the screen to make something happen! How remarkably innovative!)

Using square icons to denote “apps” (Square icons!  Clearly competitors should be forced to make their app icons circular, or triangular)

Having the product be rectangular in shape and white (Yes, that’s right. Apple was awarded money because a Samsung phone was rectangular and white)

Having the product be rectangular in shape and black (Ditto.)

You get the idea.

Sorry, but even filing for patents on these features, let alone enforcing them, is beyond lame, especially for a company that is already so rich and powerful.  Yes, the U.S Patent Office is partly responsible–imagine the laughter and disbelief among Apple’s lawyers when they were actually granted a patent on “rectangular and white.” But still…

As one designer, Bill Flora, put it in the New York Times last weekend, enforcing patents like this is like enforcing a patent on a “round steering wheel” in a car.

Imagine if the round steering wheel had been patented? Would consumers be forced to steer cars with triangle- or square-shaped steering wheels?  And how about patenting the “four wheels” concept?  Or the “wings” idea on a plane?  Where does it stop?

And, again, this is all the more disheartening because it’s coming from a company whose iconic founder and CEO Steve Jobs boasted about how gifted Apple was at stealing other people’s excellent ideas:

“Picasso had a saying. Good artists copy. Great artists steal. And we have always been shameless about stealing great ideas.”

via DEAR APPLE: Congratulations-—But Can We Now Agree That Your Patent Lawsuits Are Totally Lame? – Business Insider.

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